Joomla Unlimited Website Design Blog

Theme Building The Foundation Of Optimized Web Design

One concept that needs to be thoroughly understood when developing a website that few Web Designers ever grasp is theme building. There are a few concepts that when understood helps in developing a website structure and navigation.

1. Every page of a website including the homepage is in itself its own website. This is demonstrated by the fact that each web page has its own specific URL.
2. Every individual web page should have one and at the most two keywords or keyword phrases to be targeted by the content. In other words every page should only address one and possibly two subjects.

There are six main areas of a web page that are crawled by the search engines that should follow a theme for that page.

1. Page Title
2. Meta Description
3. Menu’s
4. H-tags
5. Content
6. Alt tags

When I develop a web page for one of my client’s websites I take the time to construct a theme for that page. Let me give you an example.

If I were developing a web page for say a Portland OR Web Design and the specific page is about their web design I would develop the page as such.

• Page Title-Since this is a geo marketed website meaning their target audience is in Portland OR I would want this in the page title like so. “Portland OR Web Design, website design, Web Designers that care! Notice how I included several variations of the targeted keyword phrase “Portland OR web design. I also include the keywords of Portland OR.
• Meta Description-The meta description is very important. To be highly optimized it should include the keyword phrase and at least one variation of that phrase. Also the meta description is viewed by people when your web site shows up in the search results. If I were to write a meta description for this page it would read something like this: Portland OR Web Design, Website Designers and Developers, Optimized Corporate Websites that rock! 555 555 5555. The meta description is written for the search engines as well as the viewing audience.
• Menus- Whenever possible to include keyword phrases in the menus that link to your content. This is a textual link and carries power in it when linked to relevant content. What I mean by relevant content is if you have a link that says Portland Web Design and points to a page with those keyword phrases and content that is a well done textural link. Your web pages will benefit in the organic search engines when they have relevant textural links with keywords or keyword phrases in it.
• H-tags-H-tags can be very powerful and further define what individual pages are about. H-tags are not to be used for styling! Instead use CSS for styling and make better use of the h-tags, use them the way they were intended to be used for. H-tags should be used in headers to grab the search engines attention. They are like little red flags to the search engines saying “Het look at me, I am important”! There are six H-tags that go form H-1 to H-6. As far as SEO is concerned the H-1 tag does not carry the weight it once had. It has been keyword stuffed so long that the search engines particularly Google does not pay much attention to it as far as giving consideration for how it is used and the content within. You should use your H-tags as headers to break up content. Use it like this, the H-2 tag is in bold.

Portland OR Web Design

Jim Hay SEO is based in Portland OR specializing in business web design and Internet marketing.

• Content-Content is very important in the view of the search engines. The content of a individual web page should be specific to the keywords or keyword phrase that it is targeting. In other words if you had a produce website you should not have content about oranges on the page that is specific to potatoes! Simple, stay on subject. It should also contain approximately 3-4% keyword or keyword phrase density.
• Alt Tags- Every specific image or graphic installed on a website should be optimized. Optimizing the images for the search engines is simple. When naming the image use keywords and key word phrases in the image name. Images are not viewed by the search engines but he associated alt tags are! Make good use of them.

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